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Privacy Policy

The Privacy Policy consist and describes the personal data that is collected when consumer is using Afect Clothing website or other products and services that are part of Afect digital services. Privacy Policy also explains how personal data from consumer is used, shared and protected, what actions consumer have relating to personal data and how to contact us.


Afect Clothing Ltd (‘’Afect’’, ‘’we’’, ‘’our’’, us’’)  is responsible for collecting online customer personal data for managing and processing of orders and deliveries, managing customer relationships, for marketing purposes and for other online visitors for further analytics and trend detection. 


We ask you for certain personal data information to provide you with products and services that fit for you. For example, when you are buying from our online store, creating an account, sending contact request or use our platform.


Personal data from registered user that we collect includes your:


  • Contact details; first and last name, email address, postal address, phone number, billing address.

  • Login and account information, including screen name, password and unique user ID.

  • Personal details including gender, hometown, date of birth.

  • Order and delivery history.

  • Payment or credit information, payment method.

  • Possible communication history.

  • Returns, complaints or claims.

  • Direct marketing opt-ins or restrictions

  • Company name and business id of business customers.

  • Personal preferences including your wish list as well as marketing preferences.


We may process some technical data from our online visitors, including:


  • IP address.

  • Operating systems.

  • Type of device.

  • Products user searches in our online store.

  • URL path in our online store.


Paytrail stores IP-address, payment method and payment time & date during the payment process.


It is good to know that In many situations, your used web browser or mobile device platform will provide you additional methods to allow or disallow to control when your device collects or shares particular categories of personal data. Your mobile device or web browser may offer tools and methods to allow you to location sharing or manage cookie usage. We encourage you to get better knowledge with and use the tools available on your devices.


We will use your personal data to provide the requested product or service. For example, if you make a purchase from our webstore, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. We will use information about you, when you contact our customer services. These could be delivery or payment information, or the product you have purchased to help you resolve a problem or question. 


If you are existing customer with us (for example, if you have placed an order with us), we may use the contact details you provided us to send you marketing communications about similar products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.


We may use the information that you provide to us as. For example your visits to our website or from retailers your participation in Afect events and contests (possibly through other Afect affiliates) - to personalize communications and advertisements regarding our products and services that you may be interested in. We use personal data for  registered users, including data collected from your interactions with our services that are associated with your account across devices.


Your personal data is collected and used to operate our business. For example buying product(s) from our webstore, we use that information for accounting, audits and other internal functions. Data is also used about how our visitors use our services. This helps us to understand customer behavior and their preferences. Personal data may also be processed in situations concerning order’s or product’s reclamation or warranty. Customer service may use personal data to communicate and control or maintain customer relationship.


Personal data may be used about how you use our services to  prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms, and to comply with court orders, governmental requests or applicable law. 


We use different technical and organizational security measures to maintain the safety of your personal data. Despite all these measures, no website or device is completely ‘’100% hacker’’ secure.


We retain your personal data for as long as is possible and to fulfil the purposes described in this privacy policy. This of course until unless otherwise required or permitted by law. We will not discriminate against you in any way about these rights. You can request to delete your account, you can also create a new account after at any time. If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us (


Afect collects information, which may include personal data, when you use our website. These methods such as cookies and other technologies are used to improve our website services in all manners. Such as usability and functionality. Third party cookies are also used to collect analytics data and to integrate our social media accounts to our website. Cookies allow web applications to respond to you as an individual. This allows web applications to tailor its operations better to your needs. For example remembering information about your preferences. 


Social media cookies offer the possibility to connect you to your social networks and share content from our services through social media. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Instagram, or other social networks and/or not allowing you to share content on social media.


It is good to remember that your web browser can help you manage cookies. For example you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. This is done in your browser settings in your device. You can adjust your advertising preferences on your mobile device at the device level. In iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.  


Our website uses Google Analytics. More information regarding the privacy of Google Analytics’ is available on Google Analytics’ Privacy Policy. 


If you choose to connect your Afect account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies


We primarily receive personal data directly from you, when you make an order(s) or registration is completed. Technical analytics data is saved automatically from online visits.


We do not share your personal data with third parties, unless in special circumstances. These circumstances can be reasons mentioned above, legal reason, authorized service providers or other legitimate reasons.


Applicable law and our practices change over time. Not depending on the reason why we need or have to update our privacy policy, we will notice you by posting the changes on our website or emailing you directly. 


If you have any questions about privacy policy and privacy practices, please contact us and send us email at


Last updated: 


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