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Afect Standing Fun
Afect Trash Racoon

Art about basic shit

Basic feels nowadays pretty damn chaotic with all the shit happening around us. We wanted to create a platform where we can be our imperfect selves but do small things for the world. It's not natural for us to fight at the forefront for something. Our way of dealing with this shit is to put on clothes that express our values through art. Because you don't always have to say it, you can show it.

Two-year guarantee

Two-year guarantee


We like quality shit. It's nice to make something that lasts and not just pile up a mountain of waste. Our apparels are mega quality, durable and will last years to come when you wash the garment according to the washing instructions. We want to guarantee that you are satisfied with our clothes by offering a two-year warranty. If you are not, contact us: contact(a) 

100% sustainable materials


We use GOTS certificated organic cotton and recycled polyester. We work with suppliers that source the best raw materials and are producing in ways that do not harm people, animals or the environment.

91%‌ ‌less‌ ‌water‌

Worldwide,‌ ‌most‌ ‌organic‌ ‌cotton‌ ‌is‌ ‌grown‌ ‌on‌ ‌rain-fed‌ ‌farms‌ ‌–‌ ‌meaning‌ ‌there‌ ‌is‌ ‌no‌ ‌irrigation.‌ ‌The‌ ‌soil‌ ‌is‌ ‌healthy‌ ‌and‌ ‌holds‌ ‌water‌ ‌50%‌ ‌better‌ ‌than‌ ‌conventional‌ ‌soil.‌ ‌The‌ ‌water‌ ‌used ‌in‌ ‌growing‌ ‌organic‌ ‌cotton‌ ‌is‌ ‌91%‌ ‌lower‌ ‌than‌ ‌that‌ ‌of‌ ‌conventional‌ ‌cotton.‌ ‌

0%‌ ‌pesticides‌ ‌and‌ ‌fertilizers‌

It‌ ‌takes‌ ‌400‌ ‌grams‌ ‌of‌ ‌raw‌ ‌cotton‌ ‌to‌ ‌make‌ ‌one‌ ‌t-shirt. One‌ ‌conventional‌ ‌

t-shirt‌ ‌contains‌ ‌165‌ ‌grams‌ ‌of‌ ‌pesticides‌ ‌and‌ ‌fertilizers.‌ Garments‌ ‌produced‌ ‌with‌ ‌organic‌ ‌cotton‌ ‌contain‌ ‌zero‌ ‌pesticides‌ ‌and‌ ‌fertilizers‌ ‌and‌ ‌have‌ ‌a positive‌ ‌impact‌ ‌on‌ ‌almost‌ ‌220,000‌ ‌farmers,‌ ‌their‌ ‌families‌ ‌and‌ ‌your‌ ‌skin.‌ ‌

46%‌ ‌less‌ ‌CO2‌ ‌emissions‌

Growing‌ ‌organic‌ ‌cotton‌ ‌saves‌ ‌46%‌ ‌CO₂‌ ‌compared‌ ‌to‌ ‌conventional‌ ‌cotton.‌

Proudly made in Bangladesh


We want to be part of a change where we can provide better working conditions where it’s most needed. Our clothing supplier works closely with the partner factories to improve labor conditions and is a member of the Fair Wear Foundation. 


Read more about materials and manufacturing


You buy, we give


From every sold product, we donate 6% of its profit to the charity organizations that dedicate their work to helping children, animals and nature. The profit is calculated before our own business profits, salaries or any other costs like marketing fees. We take away the production cost and taxes from the retail price, then calculate the 6%.


Organizations we have donated to: Finnish Red Cross (Finnish and Ukrainian children), John Nurminen Foundation, WWF Finland (Finnish Forest).

Pre-order & made to order


Part of our products are pre ordered and the rest we make after order is made. We hand-print the art on to the garment by our own strength in Helsinki. This will take extra days compared to the usual way. Honestly, who will remember after a few days how long it took to arrive? Sometimes you need to wait a little bit longer for your special buddy to arrive but it is worth it!



No overproduce, wider variety & small inventory, learning patience, planet is a bit happier.




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